![]() ![]() There’s no question the pandemic contributed to the fast evolution of AR. These days, creating your own Instagram filters is not that hard. Thanks to programs like Spark AR studio, content creators are now empowered to create their own AR content. But we’ve gone a long way from bunny ears and cat whiskers on selfies via IG and Snapchat filters. And you can bet your bottom dollar that the growing hype around the metaverse had something to do with it.Īugmented and virtual reality is nothing new. VR and AR have seen a rise in adoption this year. In an era where changing preferences, expectations, and habits are the norm, social listening tools proved instrumental in gathering key customer insights that brands need to create customer experiences that help position brands as the best solution to their customers’ pain points. Social listening tools, another AI-driven technology, also saw widespread use in 2021. LinkedIn used AI to navigate the Great Reshuffle caused by the pandemic, helping both hirers and job seekers find the right fit easier when using the professional networking site. ![]() Like everybody else, you’ve been served retargeting ads on Facebook and Instagram offering products and services that are related or similar to a blog post or website you’ve visited previously. There’s been widespread application of AI-driven personalization across social media over the last several years. Thanks to AI, machine learning, and graph technology, brands can uncover key customer insights that enable them to deliver experiences tailored to their preferences and behaviors, at the right place and at the right time.Īnd why not, considering that 80% of customers are more likely to buy from brands that deliver tailored experiences. The pandemic opened new opportunities for personalization, all thanks to AI and machine learning.Īmid lockdown restrictions, coupled with challenges posed by an overcrowded and evolving digital marketplace, businesses are forced to find better ways to “listen” to their customers. With TikTok’s in-app shopping feature already out, along with their partnership with Shopify, the platform will become a more viable sales channel for brands. Moreover, TikTok’s massive reach and deep user engagement put the platform in a good position to attract significant advertising dollars in 2022. YouTube has recently joined the fray too with “ Shorts.” Instagram introduced Reels to try to knock TikTok off its perch. The platform was such a success it made other social media giants nervous. Dance, food, politics, sports, comedy – you name it, TikTok’s got it. TikTok has been a cultural force thanks to a robust and engaged creator community posting video content about almost everything under the sun. Better yet, a new report predicts the platform will exceed 1.5 billion users in 2022. In fact, TikTok recently surpassed one billion monthly active users worldwide. ![]() TikTok is straight-up dominating right now, proving once again that the short-video format will continue to be a go-to strategy for brands in 2022 and beyond. ![]()
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